What is Twitch Monetization: Subscriptions, Bits & Revenue Share?
Mathematical Foundation
Laws & Principles
- Twitch Affiliates and most Partners receive a 50/50 revenue split on subscriptions. Twitch keeps 50% of all subscription revenue.
- Top-tier Twitch Partners can negotiate up to a 70/30 split (70% to creator), though this is only available to very high-traffic streamers.
- Bits are Twitch's virtual currency. Viewers buy bits from Twitch; Twitch pays the streamer $0.01 per bit, regardless of what the viewer paid for them.
- Twitch pays creators on a net-30 basis — earnings from one month are paid approximately 15 days after the end of the following month.
- Prime Gaming subscriptions (Amazon Prime benefit) count as Tier 1 subs for payout purposes — the streamer receives the same $2.50 as a standard Tier 1.
Step-by-Step Example Walkthrough
" A mid-sized Twitch Partner has 800 Tier 1 subs, 100 Tier 2 subs, 20 Tier 3 subs, and 25,000 bits in a month on a 60/40 revenue split. "
- Gross sub revenue: (800 × $4.99) + (100 × $9.99) + (20 × $24.99) = $3,992 + $999 + $499.80 = $5,490.80.
- Creator's 60% cut: $5,490.80 × 0.60 = $3,294.48.
- Bit revenue: 25,000 × $0.01 = $250.00.
- Total monthly payout: $3,294.48 + $250.00 = $3,544.48.